---
title: "Link Google Ads with GA4, Search Console and Profile — IT Deweloper"
description: "We link Google Ads with Google Analytics 4, Search Console and your Business Profile: enquiries, behaviour and search in one report, and accurate data for bidding."
url: "https://it-deweloper.pl/en/web/ads/analytics"
date: "2026-11-14T21:06:09+00:00"
language: "en-GB"
---

[Skip to main content](#tm-main)

- [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page")
- [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio")
    - [ +48 731 190 041](tel:+48731190041 "Phone")
    - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail")
    - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address")
    - [ WhatsApp](https://wa.me/48731190041 "WhatsApp")
    - [ Telegram](https://t.me/+48731190041 "Telegram")
- [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions")
    - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines")
    - [SEOSearch engine optimization](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google")
    - [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
    - [AIArtificial intelligence on the website](https://it-deweloper.pl/en/web/ai)
    - [JoomlaWebsite management system](https://it-deweloper.pl/en/web/joomla "Joomla website development")
    - [GoogleGoogle services setup](https://it-deweloper.pl/en/web/google "Google services setup for your website")
    - [Google AdsPPC advertising](https://it-deweloper.pl/en/web/ads "Google Ads advertising setup")
- [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services")
    - [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices")
    - [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online")
    - [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief")
- [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work")
- [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik")
- [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development")
- [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion")
- [ Русский ](https://it-deweloper.pl/ru/web/ads/analytics)
- [ Polski ](https://it-deweloper.pl/pl/web/ads/analytics)
- [ Беларуская ](https://it-deweloper.pl/be/web/ads/analytics)
- [ English ](https://it-deweloper.pl/en/web/ads/analytics)

  <a class="uk-search-toggle uk-display-block" href="" uk-search-icon=""></a>

- <a href=""> ![](https://it-deweloper.pl/templates/yootheme/assets/images/language.svg)  English  </a>
    - [ Русский ](https://it-deweloper.pl/ru/web/ads/analytics)
    - [ Polski ](https://it-deweloper.pl/pl/web/ads/analytics)
    - [ Беларуская ](https://it-deweloper.pl/be/web/ads/analytics)
    - [ English ](https://it-deweloper.pl/en/web/ads/analytics)

 [ ![IT-Deweloper](https://it-deweloper.pl/images/Faviocon.svg)![IT-Deweloper](https://it-deweloper.pl/images/Logo-light.svg)](https://it-deweloper.pl/en) [ Menu

 ](#tm-dialog)

- [ Home](https://it-deweloper.pl/en "IT Deweloper web studio home page")
- [Contact](https://it-deweloper.pl/en/contact "Contact the IT Deweloper web studio")
    - [ +48 731 190 041](tel:+48731190041 "Phone")
    - [ office@it-deweloper.pl](mailto:office@it-deweloper.pl "E-mail")
    - [ Nowogródzka 4A, Białystok, Poland](https://maps.app.goo.gl/BNjvryytwRyv4omA7 "Address")
    - [ WhatsApp](https://wa.me/48731190041 "WhatsApp")
    - [ Telegram](https://t.me/+48731190041 "Telegram")
- [Solutions](https://it-deweloper.pl/en/web "IT Deweloper's web development solutions")
    - [How we workStages of work](https://it-deweloper.pl/en/web/process "Website development stages and timelines")
    - [SEOSearch engine optimization](https://it-deweloper.pl/en/web/seo "SEO promotion: optimization, links, positions in Google")
    - [GEOWebsite promotion in AI](https://it-deweloper.pl/en/web/geo "GEO optimization: website promotion in ChatGPT, Gemini and Perplexity answers")
    - [AIArtificial intelligence on the website](https://it-deweloper.pl/en/web/ai)
    - [JoomlaWebsite management system](https://it-deweloper.pl/en/web/joomla "Joomla website development")
    - [GoogleGoogle services setup](https://it-deweloper.pl/en/web/google "Google services setup for your website")
    - [Google AdsPPC advertising](https://it-deweloper.pl/en/web/ads "Google Ads advertising setup")
- [Cost](https://it-deweloper.pl/en/cost "Rates and cost of services")
    - [PricingIndicative website development prices](https://it-deweloper.pl/en/cost/pricing "Website development prices")
    - [CalculatorSelf-service online estimate](https://it-deweloper.pl/en/cost/calculator "Calculate your website cost online")
    - [BriefGet an accurate project quote](https://it-deweloper.pl/en/cost/brief "Fill out the website development brief")
- [Portfolio](https://it-deweloper.pl/en/portfolio "Portfolio and examples of our work")
- [About us](https://it-deweloper.pl/en/about "About the founder — Victor Parhimchik")
- [FAQ](https://it-deweloper.pl/en/faq "Frequently asked questions about website development")
- [Blog](https://it-deweloper.pl/en/blog "Articles on website development and promotion")

 ![Illustration: Google Ads linked with analytics and reports](https://it-deweloper.pl/images/Google_Ads/ads-audit.svg)

 Google Ads Advertising Setup

#  Linking Google Ads with Analytics

We connect Google Ads with Google Analytics 4, Search Console and your Business Profile. Enquiries, visitor behaviour and search queries come together in one picture: you can see which ads bring customers and which only bring clicks. The strategy gets accurate conversion data, and you get a clear report without manually merging spreadsheets.

---

## What linking Google Ads with analytics includes

On its own, Google Ads only knows about clicks and the enquiries you have passed to it. Linking it with other Google services shows what happens before and after the click. We connect the accounts, check that the data matches and set up a clear report. Click an item to read more.

### Google Analytics 4

Visitor behaviour, conversions and audiences from GA4 flow into Google Ads

- [Linking accounts](#)We connect Google Ads and GA4 and turn on auto-tagging. Every visit from an ad is tied in analytics to a specific campaign and query.
- [Importing conversions](#)Key GA4 events, such as enquiries, calls and clicks to messengers, are passed to Google Ads. The strategy learns from the same data you see in reports.

- [Audiences](#)GA4 audiences, for example visitors to the pricing page, are used in ads. Remarketing becomes more precise.

**Result:** clicks and enquiries in one system.

### Search Console

See which queries find you in ads and in organic search at the same time

- [Linking with Google Ads](#)We connect Search Console to Google Ads to see paid and organic results for the same queries side by side.
- [Where ads are redundant](#)If you already rank at the top of organic results for a query, ads can sometimes be toned down. This saves budget without losing customers.

- [New queries](#)Organic search often reveals queries you did not know about. We add the best of them to the ads.

**Result:** ads and SEO work together.

### Business Profile

Address, calls and directions from your Business Profile tied to your ads

- [Address in ads](#)We link Google Ads to your Business Profile, and the address appears under the ad and on maps.
- [Actions on the map](#)Calls and direction requests from map ads are counted as actions. You can see how many people came or called after seeing an ad.

- [Up-to-date details](#)We check that opening hours, address and phone in the Profile match the site and the ads. Mismatches lower trust.

**Result:** offline visits appear in the report.

## Google Ads on its own or linked with analytics

Ads work without the link, but then you only see part of the picture. The difference is the data your decisions are based on.

 |  | Google Ads on its own | Linked with analytics |
|---|---|---|
| What you see after the click | Almost nothing | The visitor’s path through the site and the enquiry |
| Data for the strategy | Only what was passed manually | Conversions and audiences from GA4 |
| Ads and organic search | Separate, no comparison | Side by side in one report |
| Your report | Clicks and spend | Enquiries, cost per enquiry and sources |

## When linking with analytics is needed

The link is needed by anyone who wants to see enquiries rather than clicks. These are the situations where its absence gets in the way most.

- [Mismatched data ](#)
- [Conversions ](#)

- [Ads and SEO ](#)
- [Office and calls ](#)

- [Clear report ](#)

### Figures differ between services

Google Ads shows one number of enquiries, analytics another and the CRM a third. Decisions are made at random, because it is unclear which figures to trust.

We link the services, set up the same events and check with a test enquiry. After that the numbers line up, and any difference can be explained.

Common causes of mismatches

- No auto-tagging
- Duplicate conversions
- Different attribution windows
- No cookie consent

### You are moving to enquiry-based bidding

An automated strategy learns from conversions. If they are passed incompletely or with errors, it optimises for the wrong things and wastes the budget.

We import key events from GA4 and check that each enquiry reaches Google Ads exactly once. The strategy gets clean data.

What we check

- Which events count as an enquiry
- Whether there are duplicates
- Whether calls are tracked
- Whether data is passed with consent

### You promote in both ads and search

If the site ranks well organically, some ads may be buying clicks you would have got anyway. Without a comparison this is invisible.

Search Console shows organic and paid results side by side. Where organic search copes, we tone down ads and move the budget to queries without organic coverage.

What it gives you

- A comparison of ads and organic search
- Savings on brand queries
- New queries for ads
- A full picture of demand

### Customers visit your office or call

If customers come in person or call the number from the map, ordinary lead tracking does not see them. The ads look less effective than they really are.

The link with your Business Profile shows calls and direction requests after ads. The real return becomes visible, including offline customers.

What we track

- Calls from the map
- Direction requests
- Website clicks from the Profile
- The address in ads

### You want a clear report

Exports from different services are awkward to combine, and the report turns into a pile of spreadsheets. The key figures get lost among minor ones.

We build a report showing spend, enquiries, cost per enquiry and the best campaigns. You look at results, not technical statistics.

What is in the report

- Spend and enquiries
- Cost per enquiry by campaign
- The best queries and ads
- Weekly trends

## How we link Google Ads with analytics

Six steps: from access to verified data and a clear report.

01

### Access

We check the GA4, Search Console and Business Profile accounts.

02

### Cookie consent

We set up the banner and Consent Mode v2.

03

### Linking accounts

We connect the services and turn on auto-tagging.

04

### Events and import

We set up enquiries in GA4 and pass them to Google Ads.

05

### Verification

We send a test enquiry and compare figures across all services.

06

### Report

We build a report with spend, enquiries and cost per enquiry.

## Who it is for

Linking with analytics is needed by anyone who wants to see the return on ads in enquiries rather than clicks. Most often we work with:

**Those whose figures do not match** — we bring data from different services into one picture

**Companies on conversion bidding** — the strategy learns from clean GA4 data

**Businesses with SEO and ads** — we see where ads duplicate organic search

**Local businesses with an office** — calls and directions from maps in the report

**Those who need a clear report** — enquiries and cost per enquiry instead of click tables

**Accounts run before us** — we check links, events and duplicates

## What you get

You get ads linked with Google Analytics 4, Search Console and your Business Profile: the path from click to enquiry, calls and visits after ads, and how ads sit alongside organic search are all visible. The strategy learns from clean conversion data, and you look at a clear report with the cost per enquiry.

### What to know before you start

Without cookie consent some data is lost: Consent Mode v2 helps Google fill the gaps with modelling

The advertising budget is paid to Google separately and is not included in the setup price

Linking requires admin access to each service: the access stays with you

## Let’s show which ads bring customers

Linking with analytics is included in campaign setup and launch and is needed for [a conversion strategy](https://it-deweloper.pl/en/web/ads/conversions). The consultation is free: first we look at your accounts and tracking, then we name the price and timeline.

 [All Google Ads services ](https://it-deweloper.pl/en/web/ads)

[Fill in the brief](https://it-deweloper.pl/en/cost/brief)

[Calculator](https://it-deweloper.pl/en/cost/calculator)

## Frequently asked questions about linking Google Ads with analytics

- [Why link Google Ads with Google Analytics 4?](#)To see what visitors do after the click, pass enquiries from GA4 to ads and use GA4 audiences for remarketing.
- [Why do figures in Google Ads and GA4 differ?](#)The services count conversions differently: different attribution windows and models, and data without cookie consent. After setup the difference becomes small and explainable.

- [What does linking Search Console give?](#)You see paid and organic results for the same queries side by side. You can find where ads duplicate organic search and move the budget.
- [Why link ads with the Business Profile?](#)To show the address in ads and on maps and to track calls and direction requests after ads.

- [Is a cookie consent banner needed?](#)Yes. Without consent some data is not passed on. We set up the banner and Consent Mode v2 so tracking is lawful and as complete as possible.
- [Who owns the access?](#)You do. All accounts stay with your company, and we get access for the duration of the work.

- [Can accounts already running be linked?](#)Yes. Linking does not stop the ads, but afterwards we always check that conversions have not been duplicated.

 Included in campaign setup and launch

25–185 €

   ##  Build your website

Find out what your website will cost

 [ Pricing ](https://it-deweloper.pl/index.php?Itemid=262&lang=en-GB)

 ![](https://it-deweloper.pl/media/yootheme/cache/3c/background-square-01-3c44c74f.png?src=images/yootheme/demo/background-square-01.png&thumbnail=900,900,&hash=72c31958)

 ![](https://it-deweloper.pl/media/yootheme/cache/cb/background-square-03-cbb341a0.png?src=images/yootheme/demo/background-square-03.png&thumbnail=600,600,&hash=6e9dde93)

###  [ Contact ](https://it-deweloper.pl/index.php?Itemid=277&lang=en-GB)

Web studio IT Deweloper website development, Poland. 5423493188

 SEOAIAdsWebSMM

### Address

Nowogródzka 4A
 Białystok, 15-490, PL

 [

### Phone

+48 731 190 041

 ](tel:+48731190041)

 [

### Email

This email address is being protected from spambots. You need JavaScript enabled to view it.

 ](mailto:office@it-deweloper.pl)

 [

### WhatsApp

 ](https://wa.me/48731190041)

 [

### Telegram

 ](https://t.me/+48731190041)

 Opening hours:

- Monday

    0900–1800
- Tuesday

    0900–1800
- Wednesday

    0900–1800
- Thursday

    0900–1800
- Friday

    0900–1800
- Saturday

    0900–1600
- Sunday

    closed

 ![IT Deweloper](https://it-deweloper.pl/images/Logo.webp)

Web development can be interesting! Our social media, with content about building websites.

- [](https://www.facebook.com/ITdeweloper)
- [](https://www.linkedin.com/company/it-deweloper)
- [](https://t.me/IT_deweloper)
- [](https://www.instagram.com/it_deweloper/)

**it-deweloper** — a web development studio.
We design and build modern websites and online stores.

© [it-deweloper](https://it-deweloper.pl/en).
All rights reserved.

[Privacy Policy](https://it-deweloper.pl/index.php?Itemid=313&lang=en)