Google Ads Maximise Clicks Campaigns
What a clicks campaign setup includes
Maximise clicks
- Fast start
Ads start showing right after review, without a long learning period. Within the first days you can see which queries and ads bring people to the site.
- Daily budget
We set a daily amount the campaign will not exceed on average over the month. We split the budget between campaigns so your key services do not stop by lunchtime.
- Buying queries only
A click campaign takes any visit, so we pick keywords strictly for purchase intent. Informational queries are blocked straight away with negative keywords.
Result: ads are working from day one.
Cost-per-click cap
- Setting the cap
We take the cost-per-click forecast for your keywords and set an upper bid limit. Expensive positions where one click eats half the budget are simply skipped.
- Adjustment
After a week we check impression share and the actual cost per click. If ads barely show, we raise the cap; if clicks are cheap but empty, we lower it.
- Ad schedule
If you only take enquiries during working hours, ads can be toned down at night. The budget stays for the time when people can actually call you.
Result: clicks at a price that pays off.
Data collection
- Lead tracking
We set up conversions: forms, calls, clicks to messengers. Without them, clicks are just visits, and it is unclear which of them brought customers.
- Search terms report
We look at which phrases brought people in and who enquired. Working phrases get more budget, empty ones go into negative keywords.
- Moving to conversions
Once enquiries have built up, we switch the campaign to a conversion strategy. The data collected on clicks becomes the basis for its learning.
Result: a foundation for the next step.
Clicks or conversions: what to choose at the start
Both strategies are paid per click. The difference is what Google learns from and when each of them works best.
| Conversions | Clicks | |
|---|---|---|
| What you need to start | Enquiries already in the account | Just a budget and ads |
| How fast ads show | After a learning period | Right after ad review |
| Who Google looks for | People similar to your customers | People who will click within budget |
| Main risk | Nothing to learn from | Clicks without enquiries if search terms are not watched |
When to start with clicks
The account is brand new
A new account has not a single enquiry, and a conversion strategy has nothing to learn from. Turn it on straight away and learning drags on, while enquiries stay expensive.
Clicks bring traffic from day one and collect data at the same time. In a few weeks the campaign has a history on which an enquiry-based strategy can be built.
Signs
- No conversions in the account yet
- The campaign is launching for the first time
- The budget is small and results are needed now
- Lead tracking has only just been set up
You are launching a new service or product
A new service has no statistics: it is unknown which queries bring customers and what an enquiry costs. Guessing a target cost per lead in this situation makes no sense.
A clicks campaign quickly shows whether there is demand and how people search for your service. The search terms report shows which wordings work and which do not.
What a clicks start gives you
- A demand check in 2–4 weeks
- Real cost per click instead of a forecast
- A list of working queries
- First enquiries to train the strategy
Enquiries are still few
Conversion strategies need a flow of data: with only a handful of enquiries a month they struggle to understand who your customer is. Bids start jumping and impressions drop.
In this situation it is safer to keep the campaign on clicks with a cost cap and build up enquiries in parallel. We switch when there are enough of them for stable learning.
What we do in parallel
- Add calls and messengers to tracking
- Improve the page the ads lead to
- Clean random phrases out of search terms
- Watch the cost per enquiry week by week
You need people to know you
Sometimes the goal is not an enquiry right now but a presence in search for the key queries in your niche. For example, when you enter a new market or a new city.
Capped clicks give the most visits for your budget. People see the company, visit the site and remember it, and some come back later with an enquiry.
It fits when
- You are entering a new market
- Nobody searches for your brand yet
- Taking a place in search results matters
- Buying decisions are not made instantly
You need to compare ads quickly
To see which text and which benefit work better, you need traffic. On a conversion strategy a test drags on because impressions depend on learning.
On clicks, ads gain impressions quickly, and within a couple of weeks it is clear which headlines get more clicks. The best wordings are then moved to the conversion campaign.
What we compare
- Headlines with and without a benefit
- Different prices and offers
- Texts with and without a city
- Calls to action
How we launch a clicks campaign
Six steps from an empty account to a campaign that brings people in and prepares the data to move to conversions.
Queries
We pick buying keywords and prepare negative keywords straight away.
Lead tracking
We set up conversions and cookie consent, then check with a test enquiry.
Ads
We write responsive ads with a clear benefit and add assets.
Strategy and cap
We turn on Maximise clicks and set a cost-per-click cap.
First week
We clean search terms and adjust the cap and the ad schedule.
Switch
Once enquiries have built up, we move the campaign to conversions.
Who it is for
What you get
You get a campaign that starts bringing people in from day one without overpaying for each visit. The cost per click is under control, search terms are cleaned, ads are checked, and every enquiry is already tracked in Google Ads. Once there is enough data, the campaign moves to a conversion strategy without losing impressions.
What to know before you start
Let’s launch ads that work from day one
Setting up a clicks campaign is included in campaign setup and launch, and later we move it to a conversion strategy. The consultation is free: first we look at your niche and the cost-per-click forecast, then we name the price and timeline.
All Google Ads servicesFrequently asked questions about clicks campaigns
- How is a click strategy worse than a conversion strategy?
It is not worse, it is meant for a different stage. Clicks give traffic and data when there are no enquiries yet, and a conversion strategy uses that data to find customers more precisely.
- How much does a click cost in Google Ads?
It depends on the niche, the region and the competition. Before launch we look at the forecast for your keywords and set a cost-per-click cap so ads do not go into expensive positions.
- Will the budget go to random people?
Any clicks campaign carries this risk. We reduce it with buying keywords, negative keywords and regular cleaning of the search terms report.
- Do I need lead tracking if the campaign is on clicks?
Yes. Without tracking it is unclear which clicks brought customers, and later there is nothing to train a conversion strategy on. So we set up tracking from day one.
- When should the campaign move to conversions?
When tracking is confirmed and the first conversions have built up in the account. Usually it takes a few weeks, but the timing depends on the budget and how often people enquire.
- Can the campaign stay on clicks for a long time?
Yes, if your goal is traffic and awareness. If you need enquiries, it pays to move to conversions once there is data for it.
- What budget do I need to start?
There is no minimum, but the budget should cover at least a few dozen clicks a week. Otherwise there is too little data to draw conclusions.